Specializing in Entrepreneurial Training and Business Consulting
Berkshire Enterprises' Training Focus

Strategic Planning, Financial Management, Marketing,
Business Plan Development, Advertising and Sales

Seminars In Entrepreneurship
This fee-based program is offered jointly with Berkshire Horseback Adventures, Lenox, MA

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Starting a new business is not for everyone ... but if you have a good idea and want to explore expanding it into a business, Berkshire Enterprises' Seminars in Entrepreneurship might be just what you need to get started. Since 1989 Berkshire Enterprises has helped over 1100 people move their dreams from the idea stage to a business plan and has assisted over 850 businesses. Approximately 85% of these businesses are in operation today.

In order to serve those not eligible or unable to participate in one of our publicly funded programs, Berkshire Enterprises, working with Berkshire Horseback Adventures, has initiated a series of seminars designed to assist the growing number of individuals in business or planning to open a business. The eight week program covers all of the basic concepts necessary to write a business plan. Participants meet evenings in order to accommodate those who are employed.

Our programs are intensive, hands-on and practical, designed to teach participants how to develop their business ideas into a formal business plan and how to operate a successful business.

Seminar tuition is $350 and includes course materials plus two hours of one-to-one business consulting (by appointment).

Week 1
  • Developing your business idea.
  • What is a Business Plan?
  • What it takes to be self employed.
Week 2
  • Target Customer/Market Research
Week 3
  • Competition issues
Week 4
  • Forms of ownership/Legal issues
  • Business environment
Week 5
  • Issues related to home-based businesses
  • Market research to the Marketing Plan
  • Promotion
Week 6
  • Money Management
Week 7
  • Cashflow – Projected and Annual
  • Company financial statements
Week 8
  • Financing/Funding
  • Program review
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